PinkStinks: Campaign for real role models

PinkStinks promotes positive female role models to inspire girls to succeed on their own terms. T-shirts featuring brand messages ‘I'm No Princess’ and ‘Future Role Model’ are available to purchase from their shop. The new website is now live. Co-founder Emma Moore: “Our campaign message is conveyed through the appropriately cool and ‘unfluffy’ style”. Co-founder and twin sister Abi Moore: “The design styling has achieved a unique blend of being friendly, fun, and feisty too.”

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